Dr. Peter Kürti, Business Angel
He is a seasoned market analyst with deep expertise across the entire probiotic value chain—from strain development to successful market launch. His professional mission is not merely to predict the future of probiotics, but to actively shape it. He is dedicated to fostering the growth of the science-based segment of the market and ensuring that truly effective probiotics, which deliver proven health benefits to humans and animals, gain the recognition they deserve.
Most probiotic products currently available remain at a “newborn” stage in terms of clinical substantiation—some even closer to preterm. He helps companies overcome this barrier and stand out in an increasingly crowded market. Acknowledging that developing a new probiotic from scratch is a long and costly journey, he guides businesses toward more effective and sustainable paths—from strategy to execution.
As a connector between academia and industry, he builds meaningful collaborations that drive genuine innovation. He believes the real challenge in breakthrough development lies not in generating new ideas, but in letting go of outdated ones.
With extensive international experience in business development, strategic marketing, pricing, channel management, and brand building, he acts as a strategic creator of value and long-term relationships, focused on efficient use of resources.
Recognized as a value-driven professional with strong entrepreneurial spirit, he is a multilingual problem solver and energetic driver of progress. A Belbin “Shaper” with an abundance mindset, a sense of urgency for the greater good, and a gift for bringing clarity to complexity, he is a trusted advisor not only in the probiotic sector but also in the fast-growing field of insect-based proteins.